DiBella's Subs

DiBella's Subs, the fast food restaurant chain based in Rochester, New York has been around since 1918 and has expanded substantially since. The family-owned operation has opened locations in six states and is continuing to establish new locations. As the business has grown, and years have passed, DiBella's Subs sought the help of a designer to update their in-store signage and packaging to reflect a more modern image.

In-Store Signage

Tasked with illustrating a new promotional sign for DiBella's Subs, I started by searching for a stock image of a little girl eating a cookie. In addition, I wanted to ensure that issues of diversity were addressed and that the DiBella's Subs product was present. After selecting an image, I worked in Adobe Illustrator creating a vector-based illustration that showcases the Grandma DiBella's Old Fashioned Chocolate Chip Cookie and the brand's main color palette. 

Kids Meal Packaging Design

One thing that really separates DiBella's Subs from other competitors is its kids meal option. However, despite this being a menu item, it is something that is not heavily advertised. The goal of this packaging design was to elevate the product's visual appeal in order to educate and encourage customers of this menu option. 

The design was inspired by iconic look of the DiBella's Subs restaurants and incorporates the old school neon sign in side window of the box.