Broadway Concert Series
The Fund for College Auditions (TFCA) brings together Broadway performers and aspiring young artists through a series of benefit concerts supporting students pursuing careers in the performing arts. For each concert, I developed the visual identity and creative package, extending the event’s concept across playbills and supporting promotional materials.
The Pilot Concert
Role: Art Direction, Illustration and Graphic Design Execution
The first concert in the series is presented as a full case study, highlighting the creative process from concept and visual direction through final production. The subsequent concerts showcase how the approach evolved across seven distinct events while maintaining a cohesive visual standard for the series.
Bringing Broadway to your home during Covid-19
Playbill Cover showcasing illustrated portraits of the virtual performers and the shows they are best known for performing in.
Packaged Gift Boxes for event attendees
The Ghost Light
A ghost light is a single bulb left burning whenever a theatre is dark. During the 2020 Pandemic, ghost lights were on in theaters across Broadway.
Digital Save the Date
Bringing Broadways to San Francisco
Audience members for this Virtual Broadway show lived in the Bay Area. This Playbill cover is an homage to their local theater, The Orpheum.
The show took place during Pride Month and received the iconic rainbow playbill banner along with a rainbow chemtrail behind the airplane.
Bringing Broadway to Washington, D.C.
Audience members for this Virtual Broadway show lived in the D.C. area. This Playbill cover is an homage to their historic John F. Kennedy Center for Performing Arts Theater.
Bringing Broadway to Television
The cast of this Virtual Broadway show had experience on both Broadway and in Television.
Live at 54 Below
This show, held at 54 Below, featured Emmy-nominated Broadway talent. The playbill cover I designed pays homage to vintage record players, capturing the nostalgic essence of classic music and theater.
Broadway Time Warp
This show celebrated the magic of musical theatre with a dynamic lineup of Broadway favorites spanning iconic classics and modern hits. Featuring standout performances from talented Broadway artists, the event took audiences on a musical journey through beloved shows, from Guys and Dolls and Rent to Hamilton, Hadestown, and SIX.
Bringing Broadway to 54 Below
This show was hosted at New York City’s iconic 54 Below. Audience members enjoyed classic cocktails and danced the night away to a disco-themed setlist.
Broadway Unmasked
Playbill cover design for Broadway Unmasked, a special event where Broadway stars take the stage for an evening of unforgettable performances. The illustrated cover, featuring a woman in a masquerade mask, captures the magic and mystery of theater while paying homage to Broadway’s newest hit, Masquerade.
BROADWAY TIME WARP CASE STUDY
Role: I developed the creative direction and visual identity for The Fund for College Auditions’ Broadway Time Warp, bringing the theme to life through original illustration and cohesive print, digital, and environmental design.
The Sketch
The original sketch that inspired the playbill and informed the event’s visual identity.
The Final Artwork
The initial sketch evolved into a fully realized illustration that defined the look and feel of Broadway Time Warp.
