Nexstar Ad Sales x Scalable One-Sheet System
MARKETING DESIGN
A flexible one-sheet system that streamlines sales materials while creating a cohesive visual language across Nexstar’s diverse brand portfolio.
One System, Multiple Expressions
Brand Flexibility
Each property brings its own visual personality to the system. Heritage brand colors are incorporated as key visual accents, while typography, hierarchy, layout, and information architecture remain consistent across the portfolio.
The Outcome: One Flexible System, Multiple Brands, A More Streamlined Sales Experience
