Freelance Work
Client: The West Side Tennis Club
Build the journey from initial communication through onboarding process with new pricing brochure and OFT email.
Pricing Brochure Redesign
Role: Custom illustration and graphic design
Previous Pricing Brochure
OFT Email
Role: Design/Formatting for E-Commerce Designer to apply HTML
Client: CenterCircle Creative
Design a new visual identity to accompany CenterCircle Creative’s brand revamp.
Brand Identity
Role: Art Direction + Graphic Design Execution
The visual system took form after several ideation sessions and color variations were addressed. Through color theory and diving deep into the intent of the brand, the final colors, logo lockup and remaining portions of the brand ecosystem were finalized.
Client: DiBella's Subs
DiBella's Subs, the fast food restaurant chain based in Rochester, New York has been around since 1918 and has expanded substantially since. The family-owned operation has opened locations in six states and is continuing to establish new locations. As the business has grown, and years have passed, DiBella's Subs sought the help of a designer to update their in-store signage and packaging to reflect a more modern image.
In-Store Poster
Tasked with illustrating a new promotional sign for DiBella's Subs, I started by searching for a stock image of a little girl eating a cookie. In addition, I wanted to ensure that issues of diversity were addressed and that the DiBella's Subs product was present. After selecting an image, I worked in Adobe Illustrator creating a vector-based illustration that showcases the Grandma DiBella's Old Fashioned Chocolate Chip Cookie and the brand's main color palette.
Previous Poster
Redesigned Poster
Kids Meal Packaging Design
One thing that really separates DiBella's Subs from other competitors is its kids meal option. However, despite this being a menu item, it is something that is not heavily advertised. The goal of this packaging design was to elevate the product's visual appeal in order to educate and encourage customers of this menu option.
The design was inspired by iconic look of the DiBella's Subs restaurants and incorporates the old school neon sign in side window of the box.
Client: Mr. Chicken
The family-owned and operated community staple, Mr. Chicken, has been serving southeast Michigan for over 50 years. As an homage to its loyal customer base, many of which dine-in on a weekly basis, the owner thought it would be fitting to offer a retro-inspired t-shirt to purchase.
T-shirt colors were inspired by the iconic Mr. Chicken sign stationed right outside the family-owned business in Dearborn Heights, MI
